Singapore Airlines to Differentiate Through Service

6r3zNuvThe recently appointed GM of Singapore Airlines India, David Lau, stated, “We always look at steady and progressive growth here. We will continue to focus on consistency, reliability and better travel experience as our key differentiating factors. We are not into numbers game. Our Airlines will strive for sustained focus on improving products and services relevant to the savvy Indian customers”

Planned Growth Plan

In the last five years, the company has grown substantially. The number of travellers going to some of the airline’s most popular destinations such as Singapore, Indonesia, Australia and China has been steadily increasing every year.

Lau told reporters they have rising concerns in the modern economic climate in the form of rising fuel costs, so there is a need to save cost wherever possible.

“Our code share partnerships and alliances reinforce our efforts to support the rising demand. To support this growth in India, Singapore Airlines injected capacity with the recent additions of a three daily flights from New Delhi, four weekly flights from Visakhapatnam and 10 weekly flights from Kochi. Synergies between Singapore Airlines and Silk Air provide passengers with convenient connections to long-haul destinations using Changi Airport as an effective hub”

He added “We, as airlines, need to be more nimble, need to come out with new ideas, packages, and processes to make it suitable to youngsters,”

A big part of Singapore Airline’s future is tied into their proposed venture with Tata Group to handle domestic flights in India. The proposal has still yet to receive approvals from the Indian Government needed to go forward.